Tell your story with video

Game of Drones

Drones are taking over the world! Used everywhere from farming and firefighting to parcel deliveries, it appears they’re here to stay. At Wavelight Productions, we use ours for one purpose- to capture great images! 

DJI recently announced its latest in UAV tech. The “Mavic Air” claims to be the most portable 3-Axis Gimbal 4K Camera Drone to date.  My first impressions- they’re 100% bang on with that statement.

If you’ve had the chance to fly the original Mavic, then I’m sure you had the same reaction as me.  WHAT?! HOW!?- This thing is so tiny! A drone that folds up and becomes so compact that you can throw it in your lens case? Impossible. Well, since the Mavic – DJI has released the even tinier “Spark”. A drone I believe to be aimed at hobbyists as opposed to content creators.

That’s where the Mavic Air fits in. It meets halfway between the Spark and the Mavic. Although the Mavic Air is a budget conscious drone, there are some great reasons to give the Mavic Air a whirl… It shoots 4k like its bigger brother (Spark shoots 1080). It gets 21 minutes of airtime and has double the obstacle avoidance sensors as the Mavic Pro.

The tech has really come a long way and I’m excited to see what DJI will come up to in the future. My first time flying a drone was for a television show called Cold Water Cowboys. “Back then” UAV’s did have cameras built in and we had to use GoPro’s. I even remember thinking how amazing it would it be to actually SEE WHAT YOU WERE FILMING. Little did I know that only a few years later I’d be writing about drones that can fit in your pocket. :S -T 

https://www.dji.com/newsroom/news/dji-introduces-mavic-air-for-limitless-exploration-wherever-adventure-takes-you

How to get the most out of video in 2017

2016 was a big year for videos and 2017 will be even bigger! More and more companies are producing videos and it shows. Whether on TV, social networks like Facebook and Twitter, or on new channels like Instagram and Snapchat, video is everywhere!

Companies use video for a variety of reasons – To better connect their brand with consumers and develop closer relationships, to connect consumers with company spokespeople, or to advertise new products and promotions. Whatever the reason is, here are a few helpful tips to remember:

1. Tell A Story

Every video should have a story. Stories connect with people on a personal level and spur an emotional response. This is so important in video advertising! A few ways to make sure you are telling a good story are:

  • Make it memorable
  • Use the right storyteller (actor or narrator)
  • Have a beginning, middle, and an end

2. The Right Team

It’s O.K. if video isn’t your area of expertise. There are plenty of highly trained and experienced video production professionals that can help you produce a quality video product. An important thing to keep in mind is how long they have been in the industry. While video has changed a lot over the years, a lot has stayed the same! Make sure you get plenty of samples of work to be confident that the team you hire can produce the level of quality your brand needs.

3. The Right Place

Once you have decided on the story to tell and have hired the right team to tell it, you need to decide where you will show your videos. Identifying your target audience is the first step. From there you need to figure out where they are most likely to see your video. It is also important to know the types of videos that work in different places. Instagram, for example, is perfect for short videos that pack a lot into 10-15 seconds. On Facebook, however, users are more open to watching a longer video – Something like 1-2 minutes. Hint: If your target audience is 20-25 years old, they are definitely on Snapchat!

Stay tuned for future blog posts from Wavelight, as we help you navigate the world of video advertising!